Product launchCritical global significanceConfirmed confidence
OpenAI launches Sora as a public video product
OpenAI moves Sora from research preview to a standalone video-generation product for ChatGPT Plus and Pro users.
What happened
Event details
Sora Turbo can generate or transform videos from text, images and video, up to 20 seconds and 1080p, with storyboard, remix, blend and loop tools. The launch moves high-quality general video generation from a research demo into a consumer product.
Assessment
Why it matters
A major public product launch that moves general video generation into consumer availability.
100/100Global significance score. Regional effects are recorded only when the evidence supports a meaningful difference.
Availability
Access notes
Available to ChatGPT Plus and Pro users.